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Project 02

Selected Commercial Work

A collection of client and brand content across technology, consumer and home categories.

  • B2B Content
  • Social Media
  • Product Storytelling
  • Client Collaboration
Role
Content production & localization
Format
Social content, product storytelling
Categories
Technology, consumer, home
Type
Collection — not individual case studies

Results / Current stage

Collection — ongoing

New pieces are added as projects complete. Performance figures are not published here: for client work the numbers are not mine to share, and I would rather show the work than quote metrics I cannot substantiate.

Overview

This is a curated collection rather than a set of separate case studies. It gathers content produced through client and company projects, plus brand-related content covering products in technology, consumer and home categories.

A note on attribution, because it matters: the work below was produced in a content and localization capacity through the projects and clients I worked with. Where a brand name appears, it describes the product or campaign subject of the content — not an employer and not a direct client relationship of mine.

Context / Problem

Commercial content sits between two pressures: a business needs the product to be understood, and a viewer needs a reason to keep watching. Most briefs arrive framed entirely from the first side — a spec sheet, a feature list, a campaign message — and need to be rebuilt from the second.

My Role

  • Turning product information and briefs into content that holds attention
  • Writing and localizing copy for Vietnamese audiences
  • Adapting one set of material into formats suited to different platforms
  • Working to client feedback and revision cycles

Approach

The consistent method: find the one thing a viewer would actually care about, lead with it, and let the specifications support that instead of opening with them. Then decide what the format demands — a short vertical video, a static post and a longer explanatory piece are not the same story told at different lengths.

Execution — the collection

Four representative pieces. Each entry notes whether it was client or company project work, or brand-related content.

Livestream campaign content — technology category. Produced through company project work; not employed by or contracted to the brand.
Product storytelling — technology category. Brand-related content; not employed by or contracted to the brand.
Client content — consumer category.
Client content — home and consumer goods category.

Brand names describe the subject of the content. They do not indicate employment by, or a direct contract with, those companies.

What I Learned

  1. 01

    Clients rarely ask for what they actually need. The brief says 'explain the features'; the problem is usually 'nobody finishes watching'.

  2. 02

    Localization decisions carry commercial weight — the wrong framing for a market wastes the whole piece, however accurate the translation.

  3. 03

    Working across technology, consumer and home categories showed how differently each audience decides. Tech buyers want specifics; home and consumer buyers want the outcome.

  4. 04

    Being precise about attribution is part of doing the work well, not a disclaimer bolted on afterwards.